Digital ad campaigns are crucial for restaurant success in today's competitive market. DYNE's AI-Gen Ad campaigns make it easy to create and optimise ads that drive significant traffic and increase revenue.
Here's how you can create a successful digital ad campaign using DYNE:
Why Digital Ad Campaigns are Vital for Restaurant Success
Increased Visibility and Reach: DYNE users typically see a conversion rate of 1 customer per 1000 impressions. We have customers who have seen a 609% increase in impressions and a decreased cost of almost 20% with DYNE's ad campaigns.
Revenue Growth: With just one ad, DYNE can bring in an additional nine (9) customers. With an average guest check size of $65, this net win can produce $585 extra revenue.
Cost Efficiency: DYNE uses advanced AI to optimize ad performance, ensuring that your ad budget is used effectively to reach the right audience.
Four Stages of DYNE's AI-Gen Ad Campaigns
1. Campaign Details
Campaign Name: Enter a name for your campaign.
Platform Selection: Choose the platforms where you want to run your campaign.
Campaign Type: Choose from the following types:
Event Promotion: Leverage local event data to reach attendees. Filter events by distance, attendance, and date, and view potential customer reach.
General: Select seasonally appropriate campaign ideas generated by DYNE's AI.
Happy Hour: Target customers with happy hour promotions; get specific suggestions based on timing and demographics.
Special Promo: Highlight special promotions with tailored AI-generated ideas.
Review Request: Encourage customers to leave reviews, helping to build your restaurant’s online reputation.
Competitor Targeting: Explore successful competitor campaigns for inspiration and adapt them to your brand.
Hiring: Create campaigns to attract job applicants.
New Location: Promote new locations with campaigns focused on reach and awareness.
Menu Promotion: Spotlight new menu items or seasonal specials.
Each option includes pre-made suggestions and messaging options for email or SMS promotion.
(please note: while DYNE does not currently offer an option to email or SMS customers from our platform, we will always provide you proactive support with impactful suggestions to ensure you are maximising your engagement with current and desired customers.)
Effortless Multi-Location Ad Creation
With just a click, you can create ads for multiple locations using the same ad account. DYNE streamlines advertising for businesses with multiple branches, ensuring seamless promotion of specific locations without extra hassle.
Precision Campaign Scheduling
Gain full control over when your ads appear with granular scheduling options.
Select the exact date and time for your campaign to go live and end, ensuring your message reaches the right audience at the perfect moment. Set the duration of your campaign.
For best results, our Customer Success Champion recommends setting the time for at least one week.
Daily Budget: Using either the the toggle bar or the number imput to the right, setting the daily budget for your campaign is easy.
Note that the cost will be paid directly to the third party, and DYNE does not take any fees.
For best results, our Customer Success Champion recommends setting the budget between $7 and $12 per day.
The DYNE Advantage!
DYNE boosts ad performance with improved AI by using Advantage+ budgets in Meta.
This means DYNE combines your daily budget across multiple days to target the best-performing audiences and placements. This helps ensure your ad reaches users who are most likely to engage and convert.
2. Add Media
Adding media to DYNE has never been easier, with options to drag and drop .png,, jpeg, jpg, heic, and mp4 files.
(for all other file types, you will receive an alert with a link to a converter to help you upload approved files)
Alternatively, you can also select images from existing meta posts, other social media or from your assets uploaded in you Brand Voice.
Use DYNE's AI to generate an image for you (the more details you provide, the better the results).
Carousel and Video Uploads:
We encourage you to upload multiple images (up to ten) to create a carousel or combine videos and still images for further engagement.
Creating a carousel is important as it allows you to showcase multiple products, services, or promotions in a single ad, keeping your audience's attention longer and increasing the chances of interaction.
The ability to upload multiple images for adverts helps create a more dynamic and visually diverse ad experience, appealing to different audience preferences and enhancing your overall campaign performance.
Visual content is crucial as it captures attention and engages your audience more effectively, driving better results for your campaigns.
AI-Generated Images for Impactful Ads
Create compelling visuals effortlessly with DYNE’s AI-powered image generator. Simply enter a prompt, and receive stunning, brand-aligned images tailored to your campaign.
(Pro Tip: Update your Brand Voice on the homepage to ensure the AI understands your unique style.)
Remember: the more detailed you are with the prompt, the more spectacular the results will be!
(can you believe this is not a photograph!)
3. Target Your Customers
URL Attachment: Attach a link to your ad to drive more traffic to a specific URL.
Personalised Targeting: Use DYNE's multiple location selector and age and gender demographic selectors to target your ads precisely.
Not sure who to target? DYNE has the data for that!
Tap the "Recommended Demographics" button and let DYNE reveal exactly who your audience is across all your social platforms. Target smarter, reach the right people, and make every advertising dollar count!
(you can also find this information under the Brand Insights feature for an even deeper dive into your customer demographics, locations and interests)
4. Generate Content
Keyword Entry: Enter keywords to describe the ad you want to create. DYNE's Gen-AI will craft a compelling story.
Optimisation: DYNE analyses your SEO, reviews, and customer interests to optimise ad campaigns for maximum impact.
A/B Testing: Your platform supports A/B testing to identify the most effective ad configurations, ensuring the majority of your ad spend drives significant traffic based on real-time data.
5. Smarter Keyword Targeting on Meta
DYNE simplifies ad compliance and effectiveness by categorising keywords into three targeting types:
Interest-Based Keywords: Targets users who engage with related topics, brands, or industries. Ideal for promoting menu items, seasonal specials, or new offerings.
Behaviour-Based Keywords: Focuses on users’ online activities and past interactions. Best for retargeting diners who visited your website or engaged with your social media.
Demographic Keywords: Targets users based on age, gender, location, and more. Perfect for reaching specific audience segments, like students near a campus or professionals seeking after-work dining options.
Audience Reach Checker and Compliance Tools
Before launching a campaign, DYNE’s "Check Audience Reach for Meta" tool forecasts your ad’s performance, enabling real-time adjustments for maximum reach.
Our automated compliance checker ensures your ads align with platform guidelines by filtering restricted keywords and providing approval forecasts.
Targeting the right audience is crucial for the success of any ad campaign. By using tailored keywords from Meta and Google, you're better able to:
Refine your reach: Align your ads with users who have shown specific interests, allowing for more relevant, effective campaigns.
Improve engagement: With ads that speak directly to your audience’s hobbies, preferences, and lifestyle, you can expect higher click-through rates and stronger overall performance.
Maximise budget: By targeting precisely, you reduce ad spend waste and ensure your investment is reaching potential customers who are more likely to convert.
Comply with platform standards: We help you stay compliant by automatically filtering out any disallowed or restricted keywords (example: "beer"). This means you won't risk violations that could negatively impact your campaigns.
Predictive Analytics and Campaign Grader
Before submitting your campaign to go live, DYNE uses predictive analytics to forecast the success of your ad.
The new campaign grader provides predictive insights into your ad performance, helping you make data-driven decisions.
Key Features of the Campaign Grader:
Overall Effectiveness: Get at-a-glance insights into the overall effectiveness of your campaign.
Expected Sales Increase: See the projected increase in sales based on your campaign settings.
Expected Impressions: View the expected number of impressions, with detailed breakdowns for each platform as well as aggregate totals.
Recommendations: DYNE provides rationale and recommendations for improvements prior to publishing, ensuring your campaign is optimised for the best possible results.
By leveraging DYNE's predictive analytics and campaign grader, you can confidently launch ad campaigns that are tailored for success, driving more traffic to your restaurant and increasing your revenue.
For any inquiries about utilising AI Campaigns or suggestions for new platform integrations, please reach out to our customer success team.
DYNE is committed to enhancing your marketing efficiency, allowing you to focus on delivering exceptional dining experiences.