Introducing DYNE’s new Social Media Posts feature; where posting, editing, and engaging with your audience is fully integrated into your dashboard.

Available in our Drive tier, this feature allows restaurant owners to manage their organic social media effortlessly, saving time while boosting engagement.

Organic social media posts play a vital role in establishing authentic connections with your audience. For restaurants, platforms like Instagram and Facebook offer a direct way to showcase daily specials, behind-the-scenes moments, upcoming events, and more. Unlike paid ads, organic posts come across as more genuine, fostering trust and long-term relationships with customers.

We recommend that restaurants post at least three (3) times a week to maintain an active presence and consistently engage with their audience. Regular posting keeps your restaurant top-of-mind for customers, helps increase brand visibility, and improves your chances of being featured on followers' feeds. Frequent updates also allow you to highlight menu items, special events, and customer experiences, ultimately driving more foot traffic and building a loyal customer base.

A trendy taco restaurant snaps a vibrant photo of their latest creation: a limited-time, mouthwatering "Mango Habanero Taco."

They post it on Instagram, describing the perfect balance of sweet and spicy flavors. Within minutes, comments flood in: “Yum!” and “When is this available?”

The post goes viral in their local foodie community, with customers tagging friends and sharing the post. That evening, the restaurant is packed with eager diners craving the new taco sensation. Not only did this single organic post spark an influx of foot traffic, but it also created a buzz, driving sales and turning a one-time special into a permanent menu item - all without a single dollar spent on ads!

From your DYNE dashboard, head to the Social Media Posts page.

At the top right, you’ll find a red button labeled “Create New Post” Click to begin.

You'll be guided through five straightforward steps (similar to creating a paid ad in DYNE’s Ad Campaign Feature)

First, you’ll want to create a unique internal name for your post (this will not be seen by your audience) and then select the platforms you wish to post on. (Facebook, Instagram, or both!)

With DYNE’s integration, selecting your ad account is simple!

Just select the pre-saved account from the drop-down menu.

Tailor your posts by selecting from a variety of types to ensure they resonate with your audience:

By choosing the appropriate post type, you can better target your message and engage your audience with relevant content.

DYNE makes it effortless to upload images and videos into your post:

You can also upload up to six images or videos to create carousel posts, ideal for highlighting multiple dishes or event snapshots.

DYNE provides you the option to edit photos directly on your dashboard enabling you to crop, zoom, and rotate to ensure your images look perfect.

DYNE’s generative AI makes content creation fast and easy!

Simply enter a prompt describing what you want your audience to feel or the image you’re sharing.

DYNE’s AI will generate captions tailored for both Facebook and Instagram, along with suggesting relevant hashtags.

As always with DYNE, you are in full control to edit and add more before finalizing the post.

Easily adapt built-in prompts using the "Edit/Improve" bar at the bottom of your dashboard. Whether you want to emphasise a specific section, refine the tone, or highlight key areas of your post, simply provide your feedback and watch the prompts regenerate to meet your vision!

Imagine you’ve generated a post about your restaurant’s new menu item, but you want the tone to feel more exciting and highlight the freshness of the ingredients. Simply type your feedback into the "Edit/Improve" bar, such as:

"Make this sound more vibrant and emphasise the fresh, locally sourced ingredients."

The tool will regenerate the prompt with these adjustments, delivering a post that perfectly aligns with your vision!

Leverage DYNE’s Brand Insights feature to schedule posts at optimal times. Use the heat map to see when your audience is most active and schedule your post to maximise engagement, or post it right away for real-time interactions.

Maximize Engagement with Perfect Timing
Click the "Recommend Posting Times" button to unlock a heatmap showing the optimal times to post, driven by key insights like interactions, comments, and likes. Make every post count by reaching your audience when they’re most active!

Similar to our feature in Ad Campaigns, before submitting your social post to go live, DYNE uses predictive analytics to forecast the success of your customer engagement.

The new campaign grader provides predictive insights into your social post performance.

Overall Effectiveness: Get at-a-glance insights into the overall effectiveness of your social post across facebook and instagram.

Expected Impressions: See the projected impressions, both aggragate and detailed across facebook and instagram

Expected Conversion (% Sales Increase): View the expected number of impressions, with detailed breakdowns for each platform as well as aggregate totals.

Rational and Recommendations: DYNE provides rationale and recommendations for improvements prior to publishing, ensuring your social posts are optimized for the best possible results.

By leveraging DYNE's predictive analytics and campaign grader, you can confidently launch social posts that are tailored for success, driving more awareness to your brand and traffic to your restaurant to increase revenue.

DYNE’s Social Media Posts feature simplifies the entire process of creating, scheduling, and managing your social media content. By regularly sharing engaging and meaningful posts, restaurants can expand their audience, enhance loyalty, and drive more foot traffic, all while maintaining authenticity.

For any questions or suggestions about using DYNE’s Social Media Posts feature or adding new platform integrations, feel free to contact our support team.