Introducing DYNE’s new Social Media Posts feature; where posting, editing, and engaging with your audience is fully integrated into your dashboard.
Available in our Drive tier, this feature allows restaurant owners to manage their organic social media effortlessly, saving time while boosting engagement.
The Importance of Organic Social Media for Restaurants
Organic social media posts play a vital role in establishing authentic connections with your audience. For restaurants, platforms like Instagram and Facebook offer a direct way to showcase daily specials, behind-the-scenes moments, upcoming events, and more. Unlike paid ads, organic posts come across as more genuine, fostering trust and long-term relationships with customers.
Recommended Posting Frequency
We recommend that restaurants post at least three (3) times a week to maintain an active presence and consistently engage with their audience. Regular posting keeps your restaurant top-of-mind for customers, helps increase brand visibility, and improves your chances of being featured on followers' feeds. Frequent updates also allow you to highlight menu items, special events, and customer experiences, ultimately driving more foot traffic and building a loyal customer base.
Real-World Example:
A trendy taco restaurant snaps a vibrant photo of their latest creation: a limited-time, mouthwatering "Mango Habanero Taco."
They post it on Instagram, describing the perfect balance of sweet and spicy flavors. Within minutes, comments flood in: “Yum!” and “When is this available?”
The post goes viral in their local foodie community, with customers tagging friends and sharing the post. That evening, the restaurant is packed with eager diners craving the new taco sensation. Not only did this single organic post spark an influx of foot traffic, but it also created a buzz, driving sales and turning a one-time special into a permanent menu item - all without a single dollar spent on ads!
How to Create a Social Media Post in DYNE
DYNE makes managing your social media posts easy!
Access the Social Media Posts Feature
From your DYNE dashboard, head to the Social Media Posts page.
At the top right, you’ll find a red button labeled “Create New Post” Click to begin.
Enter Post Details
You'll be guided through five straightforward steps (similar to creating a paid ad in DYNE’s Ad Campaign Feature)
First, you’ll want to create a unique internal name for your post (this will not be seen by your audience) and then select the platforms you wish to post on. (Facebook, Instagram, or both!)
Choose Your Social Media Account
With DYNE’s integration, selecting your ad account is simple!
Just select the pre-saved account from the drop-down menu.
Add Your Visual Assets
DYNE makes it effortless to upload images and videos into your post:
Drag and Drop from your computer.
Upload from Social Media: Share a successful post from one platform across others.
Generate Images: Use DYNE’s AI to create visuals directly in the dashboard.
You can also upload up to six images or videos to create carousel posts, ideal for highlighting multiple dishes or event snapshots.
DYNE provides you the option to edit photos directly on your dashboard enabling you to crop, zoom, and rotate to ensure your images look perfect.
Use DYNE’s AI to Generate Captions
DYNE’s generative AI makes content creation fast and easy!
Simply enter a prompt describing what you want your audience to feel or the image you’re sharing.
DYNE’s AI will generate captions tailored for both Facebook and Instagram, along with suggesting relevant hashtags.
As always with DYNE, you are in full control to edit and add more before finalizing the post.
Select Your Post Type
Tailor your posts by selecting from a variety of types to ensure they resonate with your audience:
General: Ideal for daily updates.
Events: Promote special occasions or community activities.
Menu: Show off new menu items or specials.
Promo: Announce deals or discounts.
Special: Share limited-time offers.
Competitor: Differentiate your restaurant from others.
New Location: Announce grand openings or expansions.
Hiring: Let your audience know about job openings.
Happy: Share uplifting or feel-good moments.
By choosing the appropriate post type, you can better target your message and engage your audience with relevant content.
Schedule or Post Immediately
Leverage DYNE’s Brand Insights feature to schedule posts at optimal times. Use the heat map to see when your audience is most active and schedule your post to maximize engagement, or post it right away for real-time interactions.
DYNE’s Social Media Posts feature simplifies the entire process of creating, scheduling, and managing your social media content. By regularly sharing engaging and meaningful posts, restaurants can expand their audience, enhance loyalty, and drive more foot traffic, all while maintaining authenticity.
For any questions or suggestions about using DYNE’s Social Media Posts feature or adding new platform integrations, feel free to contact our support team.