DYNE’s Brand Insights Page is designed to provide you with comprehensive details about your brand’s online presence and performance.
By integrating all your social media platforms and analyzing various metrics, you can make data-driven decisions to enhance your brand's reach and engagement.
Here's how to make the most of this feature and why it is crucial for your restaurant's success.
Brand Analysis
Integrate Your Social Platforms:
Supported Platforms: Instagram, Facebook, X (formerly Twitter), TikTok, and your business website.
Integrating all your social platforms allows for a holistic view of your brand’s online presence, ensuring consistent messaging and efficient management of your digital footprint.
Social Media Insights:
DYNE searches social media for insights, helping you understand how your brand is perceived and how it performs across different channels.
This allows you to make informed decisions about where to focus your marketing efforts.
Platform Statistics:
Audience Severity: Measures the intensity of audience reactions. This helps you understand how strongly your content resonates with your audience.
Engagement Rate: The percentage of interactions (likes, comments, shares) per post. A higher engagement rate indicates more effective content.
Average Interactions: The average number of interactions per post. This helps gauge overall audience activity.
Average Likes: The average number of likes per post. Indicates how well your content is received.
Average Views: The average number of views per post. This shows the reach and visibility of your content.
Percentage of Fake Followers: The proportion of followers that are likely bots or inactive accounts. Maintaining a low percentage is important for genuine engagement.
Change in Followers: The net increase or decrease in followers over time. Monitoring this helps you understand the growth of your audience.
Quality Score: An overall rating of your content’s quality based on various metrics. A higher score suggests better content quality.
Total Follower Count: The total number of followers across all platforms. Indicates the size of your audience.
Data Fetching Status:
This shows the status of data collection from your social platforms, and ensures that your data is up-to-date, allowing for accurate analysis and reporting.
Demographic Breakdown:
Breakdown by country, city, age distribution, and gender distribution.
Ensuring a full understanding your audience’s demographics helps tailor your marketing strategies to better reach and engage your target market.
Follower Reachability:
Measures how easily your content reaches your followers.
Ensures that your posts are effectively reaching your audience, maximizing engagement potential.
Past Feed Insights:
With filterable insights by type, grade, boosted status. Sort by date, engagement rate, and interactions, you can analyze past performance and understand what content works best to refine future strategies.
Hashtag Performance:
By breaking down the most-used hashtags and understanding their performance., yoy can identify which hashtags drive the most engagement, helping to optimize future posts.
Text Length Performance:
This reviews past performance of posts based on the length of their text content to determine the optimal text length for maximum engagement.
Post Types Performance:
Performance of different types of posts (photos, reels, carousels), helps to identify which types of content resonate best with your audience.
Retrospective Statistics:
These metrics help you track progress over a filterable time period to measure success, and identify areas for improvement.
Average Engagement Rate: Overall engagement per post.
Average Posts per Week: Frequency of posting.
Quality Score: Overall content quality rating.
Follower Count: Total followers.
Change in Comments: Increase or decrease in comments.
Change in Likes: Increase or decrease in likes.
Change in Posts: Frequency of new posts.
Engagement Rate: Percentage of engaged audience.
Change in Reposts: Increase or decrease in shares.
Change in Views: Increase or decrease in views.
Comparison of Stats:
Shows previous stats and current stats along with the differences to help you understand growth and performance trends over time.
Heat Maps for Best Posting Times:
Optimizes posting schedule for maximum impact.
Interactions: Best times for overall engagement.
Comments: Best times for receiving comments.
Likes: Best times for getting likes.
Brand Safety Violations Audit:
Audits your social sites for any brand safety violations, to ensure that your brand maintains a positive and safe online presence.
For any inquiries about utilizing DYNE's Brand Insights or suggestions for new platform integrations, please reach out to our support team.