Understanding the performance of your marketing campaigns is essential for optimizing strategies and ensuring the best return on investment.
DYNE’s AI marketing campaigns provide comprehensive data insights to help you audit their success.
Here’s how you can review and interpret this data on our dashboard and why it’s crucial for your restaurant’s success.
Dashboard Overview
We understand how important it is to review the success rates of campaings, we've created two primary areas to review campaign details:
Home Page Overview:
This overview allows for quick and easy monitoring of all your campaigns at a glance:
Upcoming Campaigns: Quick view of campaigns scheduled to start soon.
Ongoing Campaigns: Current campaigns actively running.
Past Campaigns: Completed campaigns for review.
Draft Campaigns: Campaigns in the planning stage, not yet live.
Ad Campaign Detailed Feature:
By clicking into the specific Ad Campaign section on your dashboard, you will find a detailed breakdown of aggregate statistics for a more in-depth analysis.
With platform-specific data options to choose data from (Meta and Google) you gain insights into specific details of successful campaigns to date.
Key Metrics Explained
Understanding the following metrics is crucial for evaluating campaign performance:
Impressions: The number of times your ad is displayed. Higher impressions indicate better visibility.
Clicks: The number of times users clicked on your ad. This shows how engaging your ad content is.
Reach: The total number of unique users who saw your ad. Reach helps assess the ad’s audience size.
Engagement: The total interactions (likes, shares, comments) with your ad. High engagement reflects user interest.
Cost per Click (CPC): The amount spent for each click on your ad. Lower CPC means more cost-effective campaigns.
Cost per 1000 Impressions (CPM): The cost for every 1000 impressions. This helps in understanding the cost efficiency of your ad visibility.
Click Through Rate (CTR): The percentage of clicks per impression. Higher CTR indicates a compelling ad.
Cost per 1000 People Reached (CPP): The cost to reach 1000 unique users. Lower CPP signifies a more efficient reach.
Visual Data Insights
Line Chart Graphs: Display trends over specific time frames (e.g., month to date) for each metric.
Understanding trends helps business owners identify what’s working and what needs adjustment. For example, a spike in CTR during a particular week can indicate a successful ad variation or promotion.
Campaign Status Insights
Upcoming Campaigns: Number of campaigns set to launch.
Ongoing Campaigns: Number of campaigns currently active.
Past Campaigns: Number of campaigns that have ended.
Draft Campaigns: Number of campaigns being prepared for future launch.
List View and Detailed Analytics
Offers deeper insights into specific campaigns:
Modify Campaign Status: Update or adjust campaigns as needed.
View Analytics: Drill down into detailed success metrics for impressions, clicks, reach, engagement, CPC, CPM, CTR, CPP.
Importance: Reviewing these details helps fine-tune ongoing campaigns and improve future ones.
Sales Analytics
Our Sales Charts provide visual representations of sales performance before, during and after the campaign.
Average Order Count: Track the number of orders per day/week/month before, during, and after the campaign.
Average Revenue: Monitor revenue changes per day/week/month before, during, and after the campaign.
Understanding sales impact helps correlate marketing efforts with revenue generation, providing insights into campaign effectiveness.
Importance of Reviewing Campaign Success and Opportunities
📈 Identify Strengths and Weaknesses: Regularly reviewing campaign performance helps pinpoint what’s working and what isn’t, allowing for strategic adjustments.
📈 Optimize Ad Spend: By understanding which campaigns yield the best results, you can allocate your budget more effectively.
📈 Improve Customer Engagement: Insights into engagement metrics help tailor content to better resonate with your audience.
📈 Enhance Business Growth: Data-driven decisions based on campaign analytics lead to improved marketing strategies, driving more traffic and increasing revenue.
For more information on how to leverage DYNE’s Gen-AI Marketing or to explore other features designed to help drive business results, please reach out to our support team.