The Competitor Analytics section on our website provides vital information about your restaurant's competition. This feature allows you to stay ahead of the game by understanding nearby events, competitor ratings, lifelong impressions, and open hours of top competitors in your area. Here's a detailed guide on how to navigate this section and why it's crucial for your restaurant's success.

At the top of the page, you'll find an overview of:

The radius slider allows you to refine your search, ensuring you’re looking at the most relevant competitors. Adjusting the radius helps you focus on those businesses that directly impact your restaurant.

For ease of geographical understanding, we use the following icons:

Example of overview below:

Example of zoomed in view with icons and traffic heat map details

These icons help you see map views at a glance, making it easier to understand the competitive landscape around you.

We show you the top three competitors, providing the following details:

The percentage of common service indicates how much of your service offerings overlap with your competitors'.

For example: if you and a competitor both offer a similar range of dishes and services, this percentage will be high.

This information is crucial as it helps you understand the direct competition and find areas to differentiate your offerings.

By clicking on the "suggested actions" button, you can see new menu suggestions that DYNE provides based on the success your competition is having with certain menu items.

Additionally, we offer pre-built and personalized ad campaign suggestions based on successful ads run by your competition.

With just one click, you can save this campaign and go to the "Ad Campaign" section of your dashboard to edit and publish.

At the bottom of the page, you can see upcoming events near you, along with expected attendance and the percentage of how many of these event attendees could be potential customers.

Real-World Examples:

If you're looking for a specific competitor, you can search any business at the top of the page and see all the detailed information listed above.

We've added a toggle for filtering competition by cuisine. By clicking this button, you'll only see businesses within the chosen area radius that are specific to your offerings.

This feature is particularly useful if (for example) you're an ice cream shop and don't need to see information about nearby steakhouses.

The by organization button enables you to see competitor chains in your area and understand details per location analytics.

🍔 Imagine you're the owner of an independent burger joint, and there's a chain burger restaurant nearby.

🍔 By using this feature, you can analyze the performance of each location of the chain in your area.

🍔 This is important because it allows you to identify which specific locations are performing well and why.

🍔 You can then tailor your strategies to compete more effectively against those locations.

By understanding your competition, you can stay ahead of trends, adjust your offerings, and attract more customers.

With insights into successful competitor ad campaigns, you can create more effective marketing strategies that resonate with your target audience.

Seeing which menu items are popular with your competitors helps you innovate and diversify your menu, keeping it fresh and appealing.

Knowing about nearby events and potential customer acquisition allows you to create timely promotions that draw in event attendees.

By leveraging the Competitor Analytics section, you can make informed decisions that enhance your restaurant's performance and ensure long-term success.

For more information on how to leverage DYNE’s Competitor Analysis for your restaurant or to explore other features designed to help your business expand, please reach out to our support team.