Digital ad campaigns are crucial for restaurant success in today's competitive market. DYNE's AI-Gen Ad campaigns make it easy to create and optimize ads that drive significant traffic and increase revenue.
Here's how you can create a successful digital ad campaign using DYNE:
Why Digital Ad Campaigns are Vital for Restaurant Success
Increased Visibility and Reach: DYNE users typically see a conversion rate of 1 customer per 1000 impressions. We have customers who have seen a 609% increase in impressions and a decreased cost of almost 20% with DYNE's ad campaigns.
Revenue Growth: With just one ad, DYNE can bring in an additional nine (9) customers. With an average guest check size of $65, this net win can produce $585 extra revenue.
Cost Efficiency: DYNE uses advanced AI to optimize ad performance, ensuring that your ad budget is used effectively to reach the right audience.
Four Stages of DYNE's AI-Gen Ad Campaigns
1. Campaign Details
Campaign Name: Enter a name for your campaign.
Platform Selection: Choose the platforms where you want to run your campaign (Facebook, Instagram, and Google Ads).
Duration: Set the duration of your campaign.
For best results, our Customer Success Champion recommends setting the time for at least one week.
Daily Budget: Use the toggle bar to set the daily budget for your campaign. Note that the cost will be paid directly to the third party, and DYNE does not take any fees. For best results, our Customer Success Champion recommends setting the budget between $7 and $12 per day.
The DYNE Advantage!
DYNE uses Enhanced Ad Performance for improved AI for enhanced ad performance, leveraging Advantage+ budgets in Meta.
This means DYNE allocates your daily budget from aggregated days, targeting the best-performing audiences and placements. This ensures your ad reaches users most likely to engage and convert.
2. Add Media
Drag and drop a jpg image.
Upload an image from your social media.
Use DYNE's AI to generate an image for you (the more details you provide, the better the results).
See a preview of your Google Ads to ensure your visuals align with your campaign goals.
Carousel and Video Uploads:
You can also upload multiple images to create a carousel or combine videos and still images for further engagement.
Creating a carousel is important as it allows you to showcase multiple products, services, or promotions in a single ad, keeping your audience's attention longer and increasing the chances of interaction.
The ability to upload multiple images for Google Ads helps create a more dynamic and visually diverse ad experience, appealing to different audience preferences and enhancing your overall campaign performance.
Visual content is crucial as it captures attention and engages your audience more effectively, driving better results for your campaigns.
3. Target Your Customers
URL Attachment: Attach a link to your ad to drive more traffic to a specific URL.
Personalized Targeting: Use DYNE's multiple location selector and age and gender demographic selectors to target your ads precisely.
4. Generate Content
Keyword Entry: Enter keywords to describe the ad you want to create. DYNE's Gen-AI will craft a compelling story.
Optimization: DYNE analyzes your SEO, reviews, and customer interests to optimize ad campaigns for maximum impact.
A/B Testing: Your platform supports A/B testing to identify the most effective ad configurations, ensuring the majority of your ad spend drives significant traffic based on real-time data.
Keyword Fetching: DYNE fetches keywords for precise targeting and utilizes cached keywords from previous campaigns to save time and maintain consistency.
Campaign Grader: Before submitting, use DYNE's Campaign Grader to predict your campaign performance and receive tailored suggestions for each platform to ensure optimal success.
5. Meta and Google Keywords
Harness the power of platform specific keywords for your ad campaigns on Meta (Facebook and Instagram) and Google. These keywords help you refine your audience and increase the relevance of your ads, leading to better engagement and performance. With a curated list of pre-approved categories, creating campaigns that align with your audience’s interests has never been easier.
Our pre-approved categories include:
Food and Drink
Business and Industry
Entertainment
Family and Relationships
Fitness and Wellness
Hobbies and Activities
Shopping and Fashion
Sports and Outdoors
Technology
Targeting the right audience is crucial for the success of any ad campaign. By using tailored keywords from Meta and Google, you're better able to:
Refine your reach: Align your ads with users who have shown specific interests, allowing for more relevant, effective campaigns.
Improve engagement: With ads that speak directly to your audience’s hobbies, preferences, and lifestyle, you can expect higher click-through rates and stronger overall performance.
Maximize budget: By targeting precisely, you reduce ad spend waste and ensure your investment is reaching potential customers who are more likely to convert.
Comply with platform standards: We help you stay compliant by automatically filtering out any disallowed or restricted keywords (example: "beer"). This means you won't risk violations that could negatively impact your campaigns.
Automatic Keyword Filtering
One of the key challenges with running digital ads is ensuring that your keywords adhere to the individual policies of platforms like Meta and Google. To make this process easier, DYNE now includes automatic keyword filtering in the ad creation tool. Any keyword that doesn't meet the platform's standards (such as terms related to alcohol, illegal products, or restricted content) will be instantly flagged and removed before your campaign is launched.
For instance, while you might want to advertise to those in the Food and Drink category, keywords like "beer" will be filtered out to ensure compliance with advertising standards. This proactive approach keeps your ads running smoothly and prevents you from violating any platform policies, which could lead to ad disapprovals or account suspension.
The Benefits of Safe Targeting
By removing inappropriate or restricted keywords, DYNE not only ensures that your campaign follows the rules, but it also protects your brand's integrity. Ads that follow the platform's guidelines are more likely to succeed, delivering higher impressions and engagement while avoiding unnecessary delays or penalties.
Predictive Analytics and Campaign Grader
Before submitting your campaign to go live, DYNE uses predictive analytics to forecast the success of your ad.
The new campaign grader provides predictive insights into your ad performance, helping you make data-driven decisions.
Key Features of the Campaign Grader:
Overall Effectiveness: Get at-a-glance insights into the overall effectiveness of your campaign.
Expected Sales Increase: See the projected increase in sales based on your campaign settings.
Expected Impressions: View the expected number of impressions, with detailed breakdowns for each platform as well as aggregate totals.
Recommendations: DYNE provides rationale and recommendations for improvements prior to publishing, ensuring your campaign is optimized for the best possible results.
By leveraging DYNE's predictive analytics and campaign grader, you can confidently launch ad campaigns that are tailored for success, driving more traffic to your restaurant and increasing your revenue.
For any inquiries about utilizing AI Campaigns or suggestions for new platform integrations, please reach out to our support team.
DYNE is committed to enhancing your marketing efficiency, allowing you to focus on delivering exceptional dining experiences.