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Building Your Brand Voice:

A Quick Guide for Success

Updated over a month ago

DYNE's Brand Voice Builder is your gateway to creating a consistent and engaging messaging strategy for your restaurant.

Found on the home screen of your dashboard, this powerful tool uses AI to learn your unique style and ensures it shines through in every piece of content we create for you.

Why This Matters

Imagine you’ve built a cozy, family-friendly dining space with delicious seasonal dishes, and your regular customers love the warm, approachable tone of your brand. Now, picture your social media posts sounding formal or generic - it could confuse your audience or even turn them away.

Consistency is key in establishing trust and recognition.

How It Works

When you open the Brand Voice Builder, you’ll be prompted to share brief details about your restaurant:

  • Marketing Objectives: Tell us your goals. Are you looking to increase reservations? Grow your social media following? Attract more local families? Clear objectives guide our AI to craft targeted content that aligns with your vision.

  • Desired Audience: Who loves your restaurant the most? Describe their age group, location, and any traits that set them apart. For example, if your restaurant caters to young professionals in an urban area, we’ll ensure your content speaks their language.

  • Restaurant Specials: Highlight your latest promotions, seasonal dishes, or happy hour deals. Regularly updating this helps us tailor content that feels timely and relevant.

  • Restaurant Tagline: Your tagline is your brand’s North Star—it sums up who you are and what you offer. For instance, if your tagline is “Farm-to-Table Freshness Every Day,” our AI will weave that concept into your messaging.

Once you've entered this information, DYNE’s AI ensures your advertising campaigns, social media posts, and review responses feel authentic and on-brand.

Adding Marketing Assets and Logos

DYNE's AI goes beyond creating copy; it generates stunning visuals to make your content stand out without the hassle of photoshoots or editing software.

Why It’s Important

Visuals grab attention faster than words. By uploading your photos, videos, and logo, our AI learns what makes your restaurant unique and creates new images tailored to your needs.

For example, if you upload a photo of your signature dish, our AI can generate a similar visual featuring seasonal ingredients, perfect for promoting limited-time specials.

Save time, reduce costs, and let us handle the creative process!

Social Media Links

This section consolidates your online presence into one place. Upload your Instagram, Facebook, X (formerly Twitter), and website to your dashboard, and let DYNE do the rest.

Why This Matters

When your social platforms are linked, our AI can analyze past content performance, helping you pinpoint what resonates with your audience. Plus, this integration makes it easier to create cohesive campaigns across platforms.

Pro Tip: Explore the Brand Insights feature after uploading your links to discover trends, measure engagement, and find areas for growth.

Branding Colors

Color is a subtle but powerful way to reinforce your brand identity. Use our shared color matrix to select your exact shades and ensure your marketing materials always align with your restaurant’s look and feel.

Why This Matters

Consistent use of your brand colors across all platforms helps customers immediately recognize your business.

Tech Tip: Don’t Forget to "Submit" in order to Save!

Whenever you update your branding details, make sure to click the big red Submit button at the bottom of the screen.

Unsaved changes can’t work their magic!

By using these tools, you’re not just setting up a dashboard; you’re creating a foundation for a cohesive, professional, and effective brand presence that works as hard as you do.

For any questions or suggestions about using DYNE’s feature or adding new platform integrations, feel free to contact our support team.

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