Running a great promotion should not require a media-buying PhD. Campaign Presets remove the guesswork by pre-loading the optimal mix of platforms, objectives, bid strategies, and daily budgets for common restaurant goals. Pick a preset, review the details, and hit Publish; the hard work is already done.
What Exactly Is a Campaign Preset?
A one-click starter kit that auto-fills your entire campaign setup:
Auto-Filled Item | What You Get |
Platforms | Meta placements (Facebook + Instagram) and/or Google Ads channels chosen for you |
Objective | Awareness, Clicks, or Leads on Meta / Search or Display on Google |
Bid Strategy | Cost-cap, bid-cap, maximize conversions, highest-volume, etc., matched to your goal |
Geo-Fence | Radius or ZIP-level targeting based on your business address |
Daily Budget | Recommended spend range you can still edit |
Ad Tasks | Landing page or review prompts are pre-selected, so you do not miss a step |
The Preset Library (and When to Use Each One)
Preset | Best For | Channels | Typical Daily Spend |
Fill tables tonight | Same-day walk-ins | Meta + Google Search / Traffic objective | $7–$12 |
Promote a weekend event | Live music, UFC PPV, game nights | Meta / Traffic with link clicks | $10–$15 |
Brand-first awareness | Grand opening, rebrand | Meta + Google Display / Reach objective | $5–$8 |
Online ordering push | Delivery or pickup offers | Meta + Google Search / Maximize conversions | $12–$20 |
High-ticket prix-fixe | Catering, chef’s table | Google Search / Maximize conversion value | $15–$25 |
Hire kitchen / FOH staff | Recruitment ads | Meta / Highest-volume bidding | $7–$10 |
Reputation boost | Generating fresh reviews | Meta / Low-bid reach | $5–$7 |
Multi-location seasonal launch | Chain-wide promos | Meta + Google Display / Mixed strategies | $10+ per store |
Why Operators Love Presets
Cuts setup time – launch in <30 seconds.
Built-in best practices – bidding tactics tested across hundreds of restaurants.
Error-proof – objectives and budgets always match the campaign’s goal.
Still flexible – every field stays editable after you apply the preset.
How to Use Campaign Presets
In the Ad Builder, click Choose Preset.
Browse or search for your goal.
Select a preset and hit Apply.
Review the pre-filled settings, tweak the copy or creative, then publish.
Frequently Asked
Question | Answer |
Can I change the budget or geo-fence after selecting? | Yes, every field remains editable. The preset is a starting point, not a lock-in. |
What if none of the presets match my needs? | Build from scratch, or let our team know so we can add it to the library. |
Do presets support multi-location ad groups? | Absolutely. The “Multi-location seasonal menu launch” preset even suggests per-store budget caps. |
Will the bid strategy update if I raise the budget later? | The recommended strategy stays, but you can switch to any other bidding model inside the campaign editor. |
Are creatives included? | Presets load settings; you still pick images, videos, or AI-generated creative before publishing. |
Final Thought
Campaign Presets turn hours of ad-ops into a few guided clicks, so you can spend more time perfecting menus and guest experiences. Try a preset today and watch setup friction disappear.