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Google My Business Insights

Ensure your business remain visible, accessible, and appealing to potential customers while gaining insights to make data-driven decisions.

Updated over 3 months ago

DYNE’s Google My Business Insights feature is designed to help you manage and optimize your restaurant's online presence. By accessing and updating your Google My Business (GMB) information directly from our dashboard, you can ensure your business remains visible and attractive to potential customers. Here’s how to make the most of this feature and why it’s crucial for your restaurant's success.

Access and Update

You can directly update all areas of your Google My Business from our dashboard.

Easily update your restaurant’s hours, ensuring customers always have the latest information. This is particularly useful during holidays or special events when your operating hours might change.

Streamlining the management of your Google My Business listing enhances your local SEO and customer accessibility. Keeping your information up-to-date helps customers find you easily and trust that the information they see is accurate.

Metrics and Insights

πŸ“Š Google Maps on Desktop and Mobile: Shows visibility on Google Maps, indicating how often your restaurant appears in local searches.

πŸ“Š Google Search on Desktop and Mobile: Shows visibility on Google Search, providing insights into how often your business is seen in search results.

πŸ“Š Message Conversations: Tracks the number of direct messages received from customers, helping you gauge engagement and responsiveness.

πŸ“Š Direction Requests: Measures how often customers request directions to your restaurant, indicating interest and intent to visit.

πŸ“Š Call Clicks: Counts the number of clicks to call your business, showing customer interest in making direct contact.

πŸ“Š Website Clicks: Tracks the number of visits to your website from your GMB listing, helping you understand traffic flow.

πŸ“Š Bookings: Shows the number of bookings made through your GMB listing, indicating successful customer conversion.

πŸ“Š Food Orders: Measures the number of food orders placed via your GMB profile, directly linking to your revenue.

πŸ“Š Menu Clicks: Counts the number of clicks to view your menu, indicating customer interest in your offerings.

πŸ“Š Importance: These metrics help you understand customer behavior and improve your online presence. For example, if you notice a high number of direction requests but low call clicks, you might focus on making your phone number more prominent or offer special deals for customers who call.

Analytics Visualization

Visual insights help you quickly identify trends and areas for improvement.

For example, a spike in mobile traffic might suggest you need to improve your mobile site experience.

Platform and Device Breakdown: Color-coded circle graphs show where your traffic comes from, such as mobile or desktop, helping you optimize your site for the most common platforms.

Metrics Overview: Line graphs display performance over time, allowing you to identify trends and make informed decisions.

Suggested Actions

These actionable recommendations help enhance your marketing efforts.

Using our AI-Generated strategy suggestions will help you to improve customer engagement and optimize performance.

For instance, if the AI suggests posting during peak engagement times, following this advice can increase your visibility and customer interaction.

Google Reviews and AI Responses

Access and respond to Google reviews using AI-generated responses.

Timely and appropriate responses to reviews improve customer satisfaction and engagement.

Responding to reviews shows customers that you value their feedback and are committed to improving their experience.

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