At DYNE, we are continuously working to provide the tools necessary for restaurants to run successful, highly targeted ad campaigns. Our latest update to the Ad Campaign Creation feature on the DYNE dashboard introduces Advanced Meta and Google Keywords targeting, designed to help you optimize your campaigns by using separate keyword strategies for each platform.

What’s New?

You can now harness the power of platform specific keywords for your ad campaigns on Meta (Facebook and Instagram) and Google. These keywords help you refine your audience and increase the relevance of your ads, leading to better engagement and performance. With a curated list of pre-approved categories, creating campaigns that align with your audience’s interests has never been easier.

Our pre-approved categories include:

Why This Matters

Targeting the right audience is crucial for the success of any ad campaign. By using tailored keywords from Meta and Google, you're better able to:

Refine your reach: Align your ads with users who have shown specific interests, allowing for more relevant, effective campaigns.

Improve engagement: With ads that speak directly to your audience’s hobbies, preferences, and lifestyle, you can expect higher click-through rates and stronger overall performance.

Maximize budget: By targeting precisely, you reduce ad spend waste and ensure your investment is reaching potential customers who are more likely to convert.

Comply with platform standards: We help you stay compliant by automatically filtering out any disallowed or restricted keywords (example: "beer"). This means you won't risk violations that could negatively impact your campaigns.

Automatic Keyword Filtering

One of the key challenges with running digital ads is ensuring that your keywords adhere to the individual policies of platforms like Meta and Google. To make this process easier, DYNE now includes automatic keyword filtering in the ad creation tool. Any keyword that doesn't meet the platform's standards (such as terms related to alcohol, illegal products, or restricted content) will be instantly flagged and removed before your campaign is launched.

For instance, while you might want to advertise to those in the Food and Drink category, keywords like "beer" will be filtered out to ensure compliance with advertising standards. This proactive approach keeps your ads running smoothly and prevents you from violating any platform policies, which could lead to ad disapprovals or account suspension.

How to Use the Advanced Keywords Feature

🎯 Navigate to the Ad Campaign Creation tool on your DYNE dashboard.

🎯 Select the platform where you'd like to run your campaign (Meta or Google)

🎯 Add the media (photos and videos) you would like to use with this campaign

🎯 Select your targeted demographic and geographic information for each platform and use our Generative AI to craft your campaign content

🎯 At the bottom of the Generate Content section, Choose from the pre-approved categories to narrow down your audience targeting.

🎯 As you add keywords, DYNE’s system will automatically flag and remove any disallowed keywords, giving you peace of mind that your campaign is fully compliant.

🎯 Launch your campaign and track its performance using DYNE’s campaign grader for predictive analytics with insights and real-time feedback.

The Benefits of Safe Targeting

By removing inappropriate or restricted keywords, DYNE not only ensures that your campaign follows the rules, but it also protects your brand's integrity. Ads that follow the platform's guidelines are more likely to succeed, delivering higher impressions and engagement while avoiding unnecessary delays or penalties.

Final Thoughts

This new feature is part of our ongoing effort to enhance the DYNE platform and provide you with industry-leading tools to maximize your restaurant’s marketing success. Using advanced Meta and Google keywords, you can now confidently create, optimize, and manage campaigns with ease, all while adhering to the strict standards of major advertising platforms.

Start using this feature today on your DYNE dashboard to improve your campaign targeting and achieve better results!