Title: Comprehensive Guide to Using the Marketing Center
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1. Marketing Services:
Purpose: For purchasing supplemental content for social media (stories, posts, reels).
Redemption: Click the 'Redeem Button' when ready to use.
Submitting Assets: Upload photos, videos, and logos for content creation.
Timeline: Content readiness within 14 days.
2. Pages Performance:
Function: Track the performance of Facebook and Instagram pages.
3. AI Center:
Overview: Integrated personal marketing team using ChatGPT4.
Personas: Options include Default, Marketing Assistant, Social Media Manager, etc.
Usage: Click a persona for a definition and help scope. Adjust Creativity Level for caption generation or industry insights.
4. Create Campaign (Paid Ads):
Campaign Setup: Name your campaign, select platforms, time period, and daily budget.
Image Addition: Option to drag and drop an image or use AI for generation.
Caption Generation: AI-generated captions based on the photo.
Ad Setup: Choose Ad Account, ad objectives, link, location, demographics, and keywords.
AI Customization: Detail what you're promoting for AI-generated creative captions.
Campaign Preview: Review and submit your campaign.
5. Campaign Preparation:
Reference Document: A Google Doc link for pre-creation considerations.
Google Doc Link: Campaign Questions To Think About, Prior To Creation
6. Your Meta Ads:
Access: View Meta ads, existing campaigns, and historical data.
7. Reviews:
Aggregation: Centralized Yelp and Google Reviews.
Refresh Option: "Fetch Latest Reviews" for new entries.
8. Keyword Score Cards:
Analysis: Review keywords for positive/negative sentiment and overall score.
9. Key Sentiment Insights:
AI Analysis: Recommendations based on review analysis.
10. QR Code:
Utility: Downloadable QR code for easy Google Review submissions by customers.
11. Google/Yelp Reviews:
Centralized Reviews: View and respond to reviews efficiently.
12. Events:
Insights: Upcoming local events and attendance estimates.
Marketing Strategies: Create targeted campaigns and specials for event attendees.