Title: Guide to Conducting Competitor Analysis
1. Identifying Competitors:
Criteria: Select your top 3 competitors based on similar cuisine and location.
Outcome: Access comprehensive information and comparative analysis.
2. Understanding the Analysis:
Indicators: Green bubbles signify areas where you're outperforming (with a percentage advantage), and red bubbles indicate where competitors have the edge (with a percentage).
3. Utilizing Suggested Actions:
Menu Suggestions: Receive new menu ideas based on competitors’ offerings and the reasons behind these suggestions.
Campaign Suggestions: Get recommendations for marketing campaigns related to the new menu items.
Saving for Later: Option to “Save Campaign,” which stores the idea in Marketing AI for future ad creation.
4. Expanding Research:
Additional Competitors: Input other restaurant names in the Search to pull up similar stats.
Flexibility: Allows for a broader analysis beyond the initial top 3 competitors.